Welcome to the ADAMM Website.  Our Association provides services to new car dealers in the greater Milwaukee area, including dealerships in Milwaukee, Ozaukee, Washington and Waukesha counties. 

ADAMM owns the Greater Milwaukee Auto Show, held each year at the Midwest Airlines Center.  It is the “Wisconsin Auto Show” giving consumers and our dealers a true kick-off to the automobile selling season.  The Auto Show has become more than a place to preview the latest cars and trucks on the market, but has become an annual destination for family fun for all ages.

ADAMM operates a Services company with a showroom and online store where dealers can purchase the forms, supplies and ad goods they need to operate their dealerships.  Check it out.  Our Insurance Trust provides dealers with Health, Dental and Short-term Disability plans they can offer their employees. ADAMM’s Education department is the training center for newly hired automotive sales professionals and auto technicians in Southeast Wisconsin and hosts dealership seminars on a variety of dealership related issues important to our members. 

Automobile dealers are the pillars of many local communities and are generous contributors to many charities and philanthropic causes in communities throughout the Mega Milwaukee area.  In addition, ADAMM and our dealer members, through ADAMM Charities and the Auto Show Charity Gala, have contributed well over a million dollars to local charities in Southeast Wisconsin in just the past ten years. 

At ADAMM, we strive to make the process of purchasing a car or truck from our 120 members a positive experience for both the consumer and our dealers.  Our nationally acclaimed Ad Standards programs insures that the advertising message sent to consumers is informative and of the highest ethical standards.  

ADAMM is the consumer answer place for any of your automobile questions.  See our stories in the Milwaukee Journal Sentinel “Ticket to Ride” section every Saturday and Sunday.  Listen to our “All About Cars” radio show at 2pm Saturdays on AM620 WTMJ hosted by ADAMM president Jim Tolkan.  Or, ASK ADAMM on our website link above.  You can submit your questions about anything car or truck related and we will use our vast dealership resources to get you the answers you need. 

As always, at ADAMM, we are here to help!   

Click here to see Adamm's Friends of the Industry!