Tom Hurvis, co-founder of the Al Hurvis-ADAMM Education Foundation, announced a $3 million challenge grant to expand Milwaukee Area Technical College’s automotive programs and kick off fund raising to create a new transportation center at MATC’s downtown campus.

The grant provides $1 million in immediate funding, and up to an additional $2 million for every

dollar the MATC Foundation raises for the project over the next two years. Grant funding

will provide seed money to launch expanded academic programming, including the additional

personnel and equipment expenses for the new Transportation Center. The challenge grant would

be the largest private gift ever made to MATC.

Group Picture

L-R Steve Herro ADAMM Education Director, Dr. Vicki Martin, Tom Hurvis, Peter Feigin and Mayor Barrett

The grant was announced Tuesday at a ceremony at MATC that featured speeches by Hurvis, MATC President Vicki J. Martin, Mayor Tom Barrett and Milwaukee Bucks President Peter Feigen.

The gift addresses a shortage of skilled automotive technicians by encouraging middle school,

high school and adult students to enter careers in the growing transportation industry. The U.S.

Bureau of Labor Statistics projects that employment in the automotive repair sector will

increase 9% by 2022. Service managers report a shortage of skilled auto technicians at dealerships, repair shops and retail auto parts stores across the country.

Over the next three years, MATC plans to transform an existing structure on its Downtown

Milwaukee Campus into a center that will serve as a hub for youth-oriented activities, enable the

expansion of MATC’s automotive repair programs and provide opportunities for students to

serve the community. The center can serve as a spring board to careers in transportation,

advanced manufacturing and engineering.

“The vision for this partnership effort is to help Milwaukee youth and young adults access the

education that will enable them to create a strong future,” said Hurvis, who is chairman of Old World Industries, LLC, the parent company of the PEAK automotive brand.  “MATC is our ideal

partner for this venture. The college offers a clear career pathway for our young people and has a

great track record of working with industry to prepare the kinds of skilled job candidates that

employers are seeking.

“We are all focused on the bottom line, which is to help more young people become employed and contributing to their community.

“I am excited to step forward with the lead gift to establish the Al Hurvis/PEAK Transportation

Center in memory of my father, who helped grow southeastern Wisconsin’s automotive industry

and mentored many professionals. I encourage others in the automotive and transportation

industry to join this important cause to build the pipeline of our future workforce.”

Martin said: “Tom Hurvis; Chas Mulcahy, chairman and CEO of the Al Hurvis-ADAMM

Education Foundation; and ADAMM President Jim Tolkan are the visionaries behind this

effort and we are grateful for their leadership and the commitment of the foundation.

“All three have long histories of supporting education that removes barriers for those seeking to follow

their passion and improve their lives. Their enthusiasm and determination will have a

tremendous positive impact on the future of Milwaukee’s workforce.

“This grant, which would be the largest private gift in MATC’s history, will ramp up the

college’s transportation programs and strengthen our relationship with the automotive industry.

Together, we will create more opportunities for young people to fill the talent pipeline.”

Grant funds will result in expanded activities, including:

oRecruitment of students to MATC’s automotive programs;

oAutomotive clubs in which MATC students repair their own vehicles;

oMentoring and support services to help MATC automotive students succeed academically;

oService learning projects in which students provide auto diagnostic services to the public;

oInternships and job placement activities linking MATC graduates to employment; and

oSummer camps and after-school programs for middle and high school students

MATC currently offers an associate degree in automotive technology, based at its Mequon

Campus; and technical diplomas in automotive maintenance and in auto collision repair and

finish, located at its Oak Creek Campus.

Interested donors can contact Laura Bray, executive director of the MATC Foundation and

MATC vice president of college advancement and external communications, braylm@matc.edu,

(414) 297-6900.