• New car techs are required to receive ongoing training to diagnose and repair existing products and new models coming to the market with new technologies
  • Special tools and diagnostic equipment is needed to repair today’s complex vehicles. These tools are designed by the manufacturer for use on the ever increasing high tech vehicles of today and the future

  • Access to manufacturer service and repair bulletins at the dealership service center – information is gathered from around the country on many service issues related to the brands the dealer sells

  • A greater chance a new car dealer service department will fix the car right the first time because they are more likely to have encountered the problem in the past or have been notified of the problem via the network of dealership service centers.

  • Direct access to auto manufacturer engineers and service training staff for diagnostic assistance

  • Use of OEM (Original Equiptment Manufacture) parts designed specifically for your vehicle

  • Competitive pricing on routine maintenance for your car  –  oil changes, brakes, tires, coolant and more

  • Immediate access to outstanding factory recalls on the vehicles the dealership sells

  • Warranty histories on the vehicles they sell new

  • Most dealership Service Centers have both specialists, ie. Electrical, Transmissions and Drivability specialist and generalists, helping your repair to be completed quicker without wasting labor dollars

  • Many new car dealerships have customer award programs

  • Many new car dealers have access to rental cars on site or complimentary shuttle service




1)  Determine your NEEDS before your WANTS

There is a big difference between what you need in a car or truck and what you want.  You need to determine your needs first since that is the essential reason you are purchasing your new vehicle.  Once you determine what you really need in your vehicle, you can then list the wants in your purchase and prioritize them from high to low.  This will keep you focused on purchasing the right vehicle for you.

  • A needs assessment should include not only the features you need/want, but you should also look at the broad appeals that really are important to you.  They can include;  Safety, Performance, Appearance, Function, Resale, Luxury and more.  If your sales professional knows these things, they can better assist you in selecting the vehicle that meets your needs.2) Prepare a BudgetWhen preparing a budget you need to take into consideration several factors.  Think of it as a Transportation Budget.* Is this vehicle replacing an existing vehicle or is it in an additional vehicle* If this vehicle is replacing a vehicle, take into consideration maintenance, fuel use increase of decrease, warranty.

    * Insurance costs – increase or decrease

    Sometimes a range is a good way to look at budget.  Give yourself some flexibility to arrange your budget.

    3) Research the vehicles you are considering.

    There are many ways to research the vehicles you are looking at.

    First of all you need to research vehicle content and availability.  The best place to do this is starting at the manufacturers web site.  They usually have sophisticated build a car sites that are great for creating your next vehicle.

    From there you can use one of the many research sites like Kelly Blue Book or Edmunds .  These sites a excellent for comparing vehicles and getting comparitive pricing information.

    4)  Determine the value of your trade prior to going to the dealership.  Take into consideration all unusual wear and the damage.  Remember this is a wholesale value.  The dealership needs to bring the vehicle up to strick standards and then sell it at a retail price.

    5)  Come to the dealership with the information you have gathered.  Be upfront about your research with your sales professional. It will make for a smoother sales process.  A better informed consumer can make the process stress free for all and help you purchase the vehicle that meets your needs at a competitive price.  The sales professionals job is to make sure they help you select the vehicle that meets your needs.  Their success is based on you being so satisfied that you will become a repeat customer.

    Additional tips unique to pre-owned cars 

    There is always a little more buyer beware in shopping for a pre-owned vehicle from a non-dealer.  Dealerships have strick Wisconsin Buyers Guide requirements to sell pre-owned vehicles.

    Have your dealer check CarFax or CarCheck to see if there are any major accident issues or problems with the vehicle.

    New car dealers are a great place to buy your next pre-owned vehicle.  They are the only ones who can offer factory backed pre-owned certification programs.

     Consumer Auto Links

  • SUPER FLEET – Association Fueling Program
    Check out Friends of the Industry
  • Milwaukee Electric Vehicle Charging Stations Web Page
    Defensive Driving –  US DOT